Sales Assistant: Cover Letter Writing Guide & Template

Updated: Jul 2

After following the steps and creating your perfect sales assistant resume, you finally feel ready to send the resume and be one step closer to getting the job you wanted.


Your resume demonstrates all the skills a great sales assistant should have, such as excellent communication and interpersonal skills, good organizational abilities, knowledge of payment processing, and attentiveness to customer needs.


However, your job application is still not completely ready.


Your perfect sales assistant’s resume needs an equally impressive cover letter.


Let us help. Here you are going to learn:


how to write a perfect sales assistant cover letter that actually gets read by employers

how to format a cover letter to stand out among the rest

what to do before you send your cover letter


Additionally, you’ll get a word-for-word template. Just replace some of the keywords and your cover letter will be ready in no time.

>> Download a resume pack for your next job application. Cover letter template included! <<



How to Write a Perfect Cover Letter?


A cover letter should complement the content of your resume.


In a concise, straightforward way, you should put your skills and experience in the context of the job you’d like to apply for and convince the employer that you are the best candidate out there.


Be careful, all that should be done in 300-350 words.


Considering the limited space, a cover letter is not a place to duplicate content from your resume.


It is, however, a place to build your brand, position yourself as an expert, add value to your application and express things that cannot be added to a resume, such as your motivation for applying, the story behind your most impressive achievements or the reasons why you want to work for this company.


Cover letter allows you to build your brand, position yourself as an expert, add value to your application and express things that cannot be added to a resume, such as your motivation for applying, the story behind your most impressive achievements or the reasons why you want to work for this company.

To do so, here is the proven structure that should be followed:



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1. Greeting


Start with a greeting.


It may seem silly, but this part sets the tone of your cover letter and can easily be a deal-breaker, so you need to do it right.


  • Greetings to avoid: Do not use ‘To Whom It May Concern’ or ‘Dear Sir or Madam’ – they are obsolete, unnatural and way over-used. Some hiring managers stop reading a cover letter as soon as they see one of those two phrases, so avoid them.

  • Address personally: Try to address your letter to the hiring manager directly. If no name is listed with the posting, research the name of the department director, recruiter, or other contact associated with the position via LinkedIn.

  • Or: If you can't find a name, start the letter with ‘Dear Hiring Manager’ or ‘Dear XYZ Team’.

  • But don’t: Don’t combine too many options starting your cover letter with ‘Dear Sir/Madam/Hiring Manager/Mister/Miss’. It makes you look indecisive and unconfident. We just wanted to mention this, because we have seen it in cover letters - unfortunately, more than once.



2. Opening paragraph

Grab the reader's interest with your opening paragraph. This sentence should be a sneak-peek at the expertise and knowledge you can bring to the table.